Working at IW Group from 2022 to 2024, I worked on many projects for a special client; McDonald's. From MetaVerse to KCON, I got to push my design experience in ways I could not even imagine !
McDonalds | Karen x Cheng
My first McDonald's project, this collaboration with Karen x Cheng launched in February of 2023 for Lunar New Year to commemorate the year of the Rabbit. The collab included a MetaVerse world, an Instagram VR filter, merchandise boxes, and a San Francisco Chinatown pop up event. I worked on several portions of this collaboration including but not limited to; PR boxes, merch design, print outs, social media imagery and more.
https://www.yahoo.com/news/interview-karen-x-cheng-her-220250345.html
Webtoons | mcdonald's Anime Expo 2023
For Anime Expo 2023, IW Group worked in collaboration for Webtoon's 9th birthday. With my team, I made adjustments to the booth prototype, worked on the wall information art, McDonald's menu, and the paper showing the collectable pins avaliable to earn.
KCON 2023
McDonald's made an appearance at the annual KCON Expo in Los Angeles in 2023. For this event, I worked on digital posts for Instagram as well as merchandise for the event, including sticker sheets with McDonald's illustrations and special KCON designs to be able to use for photo cards.
